Job Overview

As a Brand Marketing Manager, you will oversee the development and execution of comprehensive brand strategies that enhance market presence. This role requires strong analytical skills and the ability to collaborate with various teams to ensure effective brand communication across all platforms, particularly in the crypto and blockchain industries.

Key Responsibilities

• Develop and execute comprehensive brand strategies from inception to implementation.
• Lead brand promotion initiatives to maintain consistency in brand image and positioning.
• Monitor market trends and competitive dynamics, adapting brand strategies accordingly.
• Collaborate with marketing, design, and content teams for effective execution of brand activities.

Required Skills and Qualifications

• Bachelor’s degree or higher from a top university.
• 3+ years of experience in brand planning, with a proven ability to manage brand activities independently.
• Deep understanding of the digital currency industry and market dynamics.
• Strong analytical skills and clear logical thinking; ability to thrive in a fast-paced environment.
• Experience in event planning and successful execution from both visual and content perspectives.
• Portfolio submission is a plus.
• Proficiency in English and Chinese; additional languages are advantageous.

Compensation and Benefits

• Competitive salary aligned with industry standards and experience.
• Permanent, full-time local contract.
• Opportunities for professional development and career progression within the company.
• Innovative and inclusive workplace culture.

How to Apply

If you are a passionate and strategic brand marketing professional ready to make a significant impact in the crypto industry, we invite you to apply. Please submit your CV along with a cover letter detailing your relevant experience and enthusiasm for this role.

Our Commitment to Diversity and Inclusion

We are committed to fostering a diverse and inclusive environment where every employee is valued and respected. We encourage applications from all qualified individuals regardless of race, gender, ethnicity, sexual orientation, or disability. At our company, diversity fuels innovation, enabling us to thrive in the competitive crypto market.