We are seeking a Head of Digital Marketing to lead global, performance-driven digital marketing initiatives within a Forex / FX trading environment. This is a senior, data-centric role responsible for owning the end-to-end digital acquisition strategy, translating complex performance data into scalable growth, and driving high-quality lead generation across multiple regulated markets.

⚠️ This role is strictly intended for candidates with proven, hands-on experience in Forex / FX or online trading.

Responsibilities

• Define and lead the global digital marketing strategy across paid search, paid social, programmatic, display, SEO, and retargeting

• Plan, execute, and optimise campaigns across platforms including Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks

• Build and scale a lead generation and client acquisition framework using segmentation, funnel optimisation, and performance analytics

• Translate commercial and growth objectives into measurable digital strategies

• Drive a data-first marketing culture, integrating digital analytics with business intelligence

• Design, manage, and optimise multi-touch attribution models

• Partner with IT and analytics teams to enhance reporting, dashboards, and decision-making tools

• Lead global campaigns with a strong focus on ROI, lead quality, compliance, and scalability

• Manage and challenge external media agencies to ensure performance and strategic alignment

• Continuously improve results through testing of creatives, landing pages, audiences, and channel mix

• Collaborate closely with Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams

Requirements

• Fluent English (C1+), written and spoken

• Minimum 4 years of experience in digital or performance marketing

• At least 2 years in a strategic, end-to-end paid media leadership role

• Mandatory experience in Forex / FX trading or online financial trading environments

• Proven track record of data-driven lead generation within regulated financial services

• Advanced expertise in multi-channel attribution, funnel analytics, and media mix modelling

• Strong hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager

• Experience working with data visualisation tools (e.g. Power BI or similar)

• Demonstrated ability to manage large media budgets with clear ROI accountability

• Highly analytical mindset with strong commercial awareness

• Confident leader with excellent stakeholder management and communication skills

Benefits

• Opportunity to lead global digital strategy in a fast-growing international organisation

• High-impact senior role with ownership of performance and acquisition strategy

• Professional, data-driven working environment

• Structured support for continuous learning and development

• Strong benefits framework supporting long-term engagement and well-being

DE&I

We value diversity, equity, and inclusion in our workplace. We encourage applications from talented individuals of all backgrounds, experiences, and identities. Your unique skills and perspectives will contribute to smarter decision-making and stronger outcomes for our stakeholders and clients. Bring your authentic self and be part of our journey.